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The world transforms when organizations transform.

Organizations transform when people transform.

Everyone is slowly but surely becoming aware of the importance of sustainable entrepreneurship.
But how do you start with that?

The road to sustainable business helps you on your way to creating positive impact in five steps. We start at the beginning and take you through the central concepts and strategic frameworks of corporate social responsibility. Then we help you on your way to effectively get your organization or company involved in the transformation to a sustainable society with the necessary dose of creativity and change management. Throughout the book you will find many cases that give you insight into how other players deal with the same themes.

This book is for everyone who is interested in the sustainability concept. For everyone who is curious about testimonials from other organizations and how they deal with sustainability. For anyone who wants to take the first steps in setting concrete sustainability goals. For anyone who wants to strengthen thinking patterns about sustainable entrepreneurship. For everyone who wants to bring about sustainable change. And for everyone who is looking for sustainable solutions based on systemic activism. Let's go!

About the authors

Sara Vermeulen is a sustainability expert and entrepreneur. In 2018 she founded Route 2030, an agency for strategic sustainability advice and creative change management. In addition to facilitating strategy and stakeholder projects, Sara likes to coach organizations in various sustainability dilemmas.

Jan Beyne combines his academic knowledge in the field of sustainable development with a wide range of practical experience. As a researcher and teacher at Antwerp Management School and PhD candidate, he specializes in integrating the sustainable development goals or SDGs in all kinds of organisations, companies and local authorities. Jan is enthusiastic about innovative sustainable ideas and future-proof business models.